A Brand Designer is responsible for shaping and maintaining a company’s visual identity across all touchpoints. This includes designing brand systems, marketing assets, and ensuring consistency in how the brand is perceived across digital and print platforms.

Key Responsibilities

• Develop and maintain brand identity systems (logo usage, typography, color palettes, imagery style)

• Design marketing and communication materials such as social media creatives, ads, presentations, brochures, and website visuals

• Collaborate with marketing, product, and UX teams to ensure brand consistency across all channels

• Create brand guidelines and ensure adherence across teams and vendors

• Translate strategic brand concepts into visually compelling designs

• Work on campaigns, product launches, and promotional materials

• Stay updated with design trends and apply relevant visual innovations

Required Skills & Qualifications

• Bachelor’s degree in Design, Fine Arts, Visual Communication, or related field (or equivalent experience)

• Strong portfolio demonstrating branding, visual identity, and campaign design work

• Proficiency in tools like Adobe Illustrator, Photoshop, InDesign, Figma, or similar design software

• Strong understanding of typography, color theory, composition, and visual hierarchy

• Ability to think conceptually and translate ideas into visual systems

• Good communication and collaboration skills

Preferred Skills

• Experience working in startups, agencies, or fast-paced environments

• Motion design or basic animation skills

• Experience in UI/UX collaboration

• Knowledge of digital marketing and social media design trends