Branding and Marketing Strategist
- Sales & Marketing
- Full-time
- 73116, OK
Posted on March 22, 2022
The Company
Man, there are a lot of pedals out there. Why are we any different? Why are we any good? What’s the why?
I’ll start here – We hear a lot of charming sounds featured on albums a lot of us are listening to. From Dawes to Sigur Ros, from Sting to Mastodon, from Bonnie Raitt to Kendrick Lamar, and from Flying Burrito Brothers to Harry Styles, we are constantly listening to you play music. We are moved by songs, riffs, solos, melodies, lyrics and album art that come from your creativity and hard work. We’re moved by what moves you. That directly correlates to the development of a sound, a box, a pedal. Before we ever sell one, these creations, these prototypes get sent to a chain of artists that we look up to. At Walrus, we all play guitar but not like these folks can. They give it a strenuous workout that includes tour, studio use, weekend gigging, and maybe an occasional Instagram tease. After we get everyone’s notes back, we make changes, then do it again. When it’s perfect (to us), you see it. Then you play it and make songs that move us and inspire us to make better gear. I’m really glad that you are part of our process. I’m thankful that you’re just looking at our site. Thank you.
Job Description
We are seeking a highly engaged and creative content professional with a proven track record building business-driving brand stories on social. This person has a passion for connecting people to musical instruments and our mission to inspire everyone to enjoy making great sounds and songs.
This position will require on average of 40 hours per week (8am to 5pm, Monday through Friday), however, there will be occasional weeks when more hours are required in order to complete tasks.
Job Duties
Oversee day-to-day management of brand story and campaigns; ensuring brand consistency
Facilitate scaling brand and company awareness through various content channels: Facebook, Instagram YouTube, Klaviyo/MailChimp, Twitter, TikTok, Pintrest, and LinkedIn
Work with the brand to create and implement social media strategies and unique campaigns weekly and monthly
Create valuable email strategies that are born from data and creativity
Ensure brand consistency in copy through tone, voice, and terminology
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Studying Facebook Ad Manager & Instagram analytics and audience data and implementing strategies to aid in creating new audience reach
Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives and deliver calendar to President and Creative Director for approval
Qualifications
3-5 years of direct social media management experience on platforms listed above
Bachelor's degree in business, marketing, journalism, public relations or related field
Professional certification in Google Analytics strongly preferred
Proficient using multi-social posting programs such as Sprout Social, Hootsuite, and HubSpot
Strong computer skills using Microsoft Office and Adobe Suites
Basic graphic design layout and typography skills
General knowledge of Search Engine Optimization and internet ranking for web content
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Payment
Amount dependent on experience and expertise. Salary will be paid via check or direct deposit every 2 weeks.
Benefits
United Healthcare Insurance plan available after 90 days probationary period.
4% Match 401K through John Hancock after one year of employment
Holidays are paid by company after 90-day probationary period. (New Year’s Day, Memorial Day, July 4th, Labor Day, Thanksgiving Day and following day, Christmas Day and following day).
Paid vacation after 90-day probationary period per year
One Floating Holiday (8 hours of PTO) every quarter that starts 90 days after employment
Additional 48 hours of PTO on employees one-year anniversary
All-in all, potential for 10 days PTO not including paid holidays