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Marketing Manager

  • Sales & Marketing
  • Full-time
  • New York City, NY
  • Remote friendly

2022-04-19 17:22:25 UTC

Themis is looking for our first Marketing Manager to help identify innovation opportunities, craft foundational and differentiated messaging, and use a data-driven approach to make business decisions. We are looking for a candidate who is unafraid to experiment, introduce new processes, and inspire others to execute coordinated plans.

In this role, you will be responsible for working cross-functionally with multiple internal stakeholders to build and deliver product launch campaigns and define strategies for highlighting new Themis functionality.

As a SaaS focused Marketing Manager, you will be required to:  

  • Work closely with the CEO, Sales and Product teams to roadmap strategic growth

  • Drive B2B customer acquisition and retention

  • Create intimate and lasting relationships with audiences and customers

  • Lead the digital presence (SEO, PPC, Email and Social etc.)

  • Take on brand identity, awareness and recognition

  • Research, write and publish content for blogs, whitepaper, web and more

  • Develop and deliver end-to-end campaigns

  • Develop sales and product marketing collateral

  • Develop and integrate regional marketing strategies (events, digital, PR and more)

  • Analyze campaigns, consumer trends and the competitive landscape

  • Influence, educate and prompt senior colleagues on the benefits of marketing

Skills & Requirements:  

  • 4-6+ years B2B SaaS/Technology-based marketing experience

  • Strong understanding of technology marketing (SaaS, IT or Tech products, GRC knowledge is a plus)

  • Energy, enthusiasm, passion and commercial awareness

  • Demonstrable ability to create excitement, both internally and externally

  • Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)

  • Acquisition and lead generation experience

  • Self-management and accountability with solid leadership skills

  • Experience using automation and analytics tools HubSpot, Social, Analytics

  • Experience within a fast-changing, start-up or similar environments (flexibility)

  • A positive forward-looking mindset.

To be successful in this role, we are looking for someone who will champion:

  • Customer, Market, & Competitive Analysis: Work closely with thought leaders and cross-functional teams (most notably, sales and product) to understand our customers and our competitors better to guide marketing initiatives, sales positioning, and product direction.

  • Positioning & Segmentation: Define product positioning with the segmentation of customers and prospects that helps shape the marketing message and further define our ICP.

  • Enablement & Content Creation: Work closely with the sales team to develop and manage resources to position and sell our solutions.

Remote restrictions

  • Workday must overlap by at least 3 hours with New York, NY, USA