Why Próspera

Próspera is building a startup city: a place designed to make it easier to build businesses, communities, and real estate with a unique governance and regulatory framework. (Próspera)
Our real estate footprint spans residential and commercial opportunities inside an emerging, highly visible community on Roatán. (Prospera Real Estate)

About the role

We’re building a serious sales office and need a Real Estate Marketing Director to own brand and growth end-to-end. This is a hands-on, on-the-ground role: strategy + execution. You’ll create the story, produce the content, ship the materials, and drive measurable demand.

If you’re looking for a pure “manager of vendors” job, this is not it. You will personally produce a meaningful share of the output (especially early).

What you’ll own

Brand and positioning

• Define and evolve the Próspera Real Estate brand voice, visual direction, and templates

• Turn “startup city + destination real estate” into clear, compelling narratives for global buyers, residents, and investors

• Build a repeatable playbook for launching and marketing new developments

Content engine and distribution

• Build from zero across Instagram, TikTok, YouTube, X, LinkedIn

• Create a content calendar and production workflow that stays consistent (even when things get busy)

• Produce property tours, lifestyle narratives, founder/agent-led content, construction updates, testimonials, and community stories

• Collaborate with internal teams and external creators when needed, but own the bar for quality

SEO and inbound growth

• Own on-site SEO foundations (structure, landing pages, keyword strategy, internal linking, lead capture)

• Create “evergreen” pages and content that drive inbound inquiries over time

• Track channel performance and iterate weekly (not quarterly)

Sales enablement and marketing materials

You’ll build a collateral system that makes selling easier and faster, including:

• Listing one-pagers, flyers, signage, and digital ads

• New development catalogs and pitch decks (plus updates as pricing/inventory changes)

• Offering/investor-ready materials where relevant

• Email templates, newsletters, and lead-nurture sequences

PR and earned media

• Build relationships with creators, newsletters, podcasts, and press (real estate + startup + international)

• Maintain a simple press kit and story bank (photos, b-roll, talking points, FAQs)

• Own reputation management and rapid response across channels (lightweight, not political firefighting)

Analytics and performance

• Build KPI tracking across the funnel: inbound leads, CPL (if running paid), conversion rates, and sales team feedback loops

• Report weekly: what shipped, what worked, what didn’t, and what you’re testing next

Success in the first 90 days

• Brand kit + templates shipped (so the whole team can produce consistently)

• Baseline content cadence established across key channels

• Sales collateral library built for active inventory + at least one flagship new development package

• SEO foundations in place and early inbound traction visible

• A clear “engine”: repeatable formats + distribution channels that compound

Required qualifications

• 4+ years in brand/content/digital marketing with a portfolio that shows real taste and execution

• Strong hands-on skills: photo/video capture, editing, copywriting, and layout/design (Adobe / Figma / Canva or equivalent)

• Proven ability to grow channels or campaigns with metrics to show it

• Comfortable owning the full stack: strategy → production → distribution → measurement

• Must relocate and work full-time on-site in Próspera, Roatán

Preferred (big plus)

• Real estate marketing experience (especially new development / presales)

• Luxury, hospitality, or destination-based marketing experience

• PR / earned media experience with demonstrated placements

• Strong personal social media presence

• Spanish proficiency

• Experience marketing to high-net-worth and international buyers

What we offer

• High-ownership leadership role with real autonomy and a high performance bar

• A dynamic, international environment on Roatán, with the chance to shape how the world perceives Próspera

• Relocation support for the right candidate

• Salary + performance bonus tied to clear outcomes

Location requirement (non-negotiable)

This is full-time, in-person in Próspera, Roatán, Honduras. We’ll only move forward with candidates who are genuinely ready to relocate.

Application process

Please submit:

• Resume/CV

• Portfolio (social channels, decks, campaigns, photo/video work)

• A short note on why you want to work for Prospera and what you’d build in your first 60–90 days

• Optional (strongly encouraged): 5 content ideas you’d execute immediately for Próspera Real Estate

Hiring process (typical): intro call → practical work trial → final interview.

Referral bonus: $1,000 for any candidate you refer who is hired and remains for at least four months.