Background

Practice is an award-winning boutique agency that brings new brands to market and reintroduces existing ones through bold repositioning and pivots. We've helped brands like Ritual, Remedy, and Glowbar go from zero to a hundred, and our work has been featured in Fast Company, Forbes, It's Nice That, Brand New, Refinery29, Creative Boom, and more.

We're looking for a part-time researcher to support our founder's work identifying and evaluating opportunities to build new brands. You'll dig into markets, categories, and cultural trends, then translate that research into compelling decks and analysis for emerging brands and VC partners.

As a researcher, you'll be behind the scenes of how Practice decides which brands to build and how we build brands from concept, to formula, to market with founders and investors. You'll help spot white space in a category, size up market opportunities, and pull together the kind of sharp, well-argued analysis that shapes real business decisions. This isn't just research for research's sake, it will directly feed into brands that get built and launched.

You are

• Curious about markets, consumer behavior, and emerging categories

• Experienced working on CPG brands

• Comfortable moving between qualitative insight (cultural trends, competitive landscape) and quantitative analysis (market sizing, data)

• Able to turn raw research into a clear, persuasive narrative

• Detail-oriented, but able to zoom out and see the bigger strategic picture

• Comfortable working independently and managing your own time in a part-time capacity

• Experienced collaborating with remote teams or teammates

• Interested in using AI tools to work smarter, not just faster

What you'll bring

• Experience in research, strategy, consulting, VC, or a related analytical field

• A strong sense for storytelling through decks

• Comfort building presentations

• Familiarity with market research methods and sourcing credible data

• Interest in consumer brands or early-stage business building

• Curiosity about how AI can improve research and strategy workflows, and a willingness to help build and refine those processes

Skills & Tools

• Google Docs, Sheets, and Slides

• AI tools like Claude for research synthesis and drafting

• Figma (a plus, not required)

Requirements

• Native or fluent English

• Available for a part-time schedule (hours to be discussed)

• As part of the interview process, you'll walk us through a research project, deck, or analysis you've built

Role details

This is a part-time contract position, compensated on either an hourly or day-rate basis depending on the scope of work. Compensation is based on experience. As part of your application, please include your current hourly or day rate, or your expected rate for this engagement.