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Growth Generalist

  • Sales & Marketing
  • Full-time
  • Remote friendly

Posted on February 23, 2024

At PetsApp we're doggedly determined to make veterinary care purrfect. We provide an app-based client communication and digital payments solution for veterinary clinics, enabling them to better engage with pet owners and better advocate for their patients. 🐶

Our product includes role-based text chat, video consulting, appointment booking, push notification campaigns, and digital payments.

We want to help clinics better serve pets and their owners while making life easier for veterinary teams 👩‍⚕️

Job Description

This is an exciting opportunity for a self motivated and creative individual who revels in both working autonomously as well as being part of a pack. PetsApp is seeking a marketing generalist with well rounded experience in marketing communications, inbound demand generation, content creation and events organization.

We are seeking a versatile and dynamic Marketing Generalist. Experience in SaaS and/or veterinary is preferred, but not essential if you can demonstrate the ability to incorporate and communicate complex topics from within our community.

The ideal candidate will be a well-rounded professional with a broad skill set encompassing various aspects of marketing. As a Marketing Generalist, you will play a pivotal role in developing and executing marketing strategies, driving brand awareness, and contributing to the overall growth of our organization.

Role Requirements:

  • Marketing Strategy:

    • Help execute comprehensive marketing strategies to achieve organizational goals

    • Conduct market research to identify trends, opportunities, and competitor activities 

    • Collaborate with cross-functional teams to align marketing initiatives with overall business objectives across all departments including, customer success, product marketing, sales and partnerships

  • Content Creation:

    • Generate various forms of engaging content including written, design, video and audio

    • Ensure consistent messaging and brand voice across all communication channels

  • Digital Marketing:

    • Manage and optimize digital marketing campaigns

    • Stay abreast of digital marketing trends and emerging technologies

  • Social Media Management:

    • Plan, schedule and execute social media strategies to enhance brand visibility and engagement

    • Create and curate content for various social media platforms

    • Monitor social media channels and our PetsApp own private group for industry trends and customer feedback

  • Event Coordination:

    • Assist in the planning and coordinating of industry marketing events including Congress, trade shows and PetsApp’s own ‘Together’ events

    • Shown ability to evaluate the success of the events and provide recommendations for improvements

  • Email Marketing:

    • Design and execute email marketing campaigns and automations to nurture leads and engage customers

    • Segment email lists and tailor campaigns to specific target audiences

    • Analyze email performance metrics and implement optimizations

    • Work across multiple target audiences and continuously extract trends, topics and content themes that will help build campaigns to engage and convert decision makers

    • Create copy for various forms of marketing collateral from social media and blog posts to leaflets and in clinic marketing materials

    • Actively participate in and contribute towards achieving quarterly OKRs

    • Be confident on the following platforms: Hubspot, Canva and Zoom

    • Ability to support and sometimes lead on the sourcing, booking, preparing and attending key industry events

    • A good level of understanding around ROI tracking and budget management


  • Proven experience in a role with a focus on strategy, content creation, and digital marketing

  • Strong understanding of marketing principles and best practices

  • Excellent written and verbal communication skills

  • Proven proficiency on PetsApp preferred platforms, including Hubspot and Canva

  • Ability to multitask and manage multiple projects simultaneously

  • Analytical mindset with the ability to interpret data and make data-driven decisions

  • Creative thinker with the ability to generate innovative ideas


  • Competitive salary

  • Full time, fully flexible working hours

  • Work remotely from anywhere in the world 

  • Professional development opportunities

  • Collaborative and dynamic work environment

If you are a passionate and results-driven marketing professional with a diverse skill set, we invite you to apply and contribute to the growth and success of PetsApp.