Marketing Manager B2B SaaS (e-commerce)

Opensend is a leading SaaS data company. Our platform empowers website owners with valuable visitor identity insights, enabling them to access crucial information even from visitors who don't make purchases or submit forms. Our unique and fully compliant technology allows our clients to collect more first-party data and leverage plug-and-play audiences to scale their online advertising campaigns, and multi-channel retargeting, extending the LTV of each customer, and more profitability.

We’re growing month over month, and looking to lead our marketing team! 

Position: Marketing Manager B2B SaaS (e-commerce)

Job Location: Remote

Type: Full-Time

Reports To: CEO

Responsibilities:

As the Marketing Manager, you will be at the helm of our marketing efforts, steering the company towards unprecedented growth. Your responsibilities include:

• Organic Marketing - Social Media: Develop and implement a dynamic social media strategy and calendar to engage prospective clients.

• Organic Marketing - Client Newsletter: Keep prospects and clients informed with regular newsletter campaigns and automation.

• Organic Marketing - SEO: Oversee SEO strategies to ensure top ranking in search engine results, driving increased organic traffic to opensend.com. Manage the agency of record.

• Organic Marketing - Reputation Management: Implementing strategies to monitor and enhance the company's online reputation, ensuring a positive brand image.

• Performance Marketing - Cold Email: Spearhead cold email campaigns to generate 100 demos booked per month. Manage the cold email operator.

• Performance Marketing - Partner Program: Support the growth of the partner program to foster strategic alliances, enhancing market penetration and brand visibility.

• Performance Marketing - Ads: Support ads agency with campaigns across various channels, including social, search and newsletter drops to generate leads and demos. Manage the agency of record.

• Performance Marketing - Events/Conferences/Dinners: Support in planning and execution of industry events, conferences and dinners for revenue growth.

• Department Management - Budget Management: create and manage the marketing department's budget, ensuring efficient allocation of resources to hit objectives.

• Department Management - Team Management: Supporting the growth and management of the marketing team with the in-house team, agencies and vendors.

Required Skills & Experience:

• Proven track record of success in a marketing leadership role within a B2B SaaS startup or fast-paced tech environment with 5+ years of experience.

• Proven track record of managing an ad spend budget and generating a strong ROI in paid search and social.

• An understanding of sales motion as well as a product-led growth motion.

• Experience working alongside an external marketing agency.

• Demonstrated ability to develop and execute a comprehensive marketing strategy.

• Strong leadership skills, with experience managing and motivating a diverse team.

• Exceptional communication and interpersonal skills.

• Creativity and the ability to think outside the box.

• Familiarity with the latest marketing trends and technologies, bonus if you have experience working with Hubspot

• Ability to use excel to generate reports and manage data for marketing campaigns.

• Process and number driven.

Why Join Us:

• You will be part of a rapidly growing SaaS company with proven product-market fit, providing an environment of accelerated career growth, and an ability to work cross-functionally 

• Work with high-achieving, intelligent, driven, and caring people, who equally concern themselves with your career growth as well as their own

• Enjoy an autonomous environment, where you can prove you’re self-motivated, accountable, and capable

• We’re built on data-driven innovation, fostering a performance-driven environment 

• We equip our team with the tools and feedback needed for excellence in their roles

• We strive to maintain a diverse, inclusive and equal workplace where each employee experiences healthy challenges, leading to a sense of value and empowerment

What We Offer:

• You’ll receive an industry competitive compensation package. We value you and what you bring to the table and want you to feel it from day 1.

• 100% fully remote work environment. We fully trust the people we hire to complete the tasks required from them, and we welcome you to work wherever you work best, so long as you can work North American hours.

• Unlimited PTO. When working, we work hard, but we fully recognize and value recharge time. Take the time you need off so you can come back ready to contribute again. 

• Individualized career development, rewards and recognition. Eager to learn new skills? Transition to a new department? Our team is ready to support your career dreams.