Marketing and Communications Specialist
- Business Development
- Remote friendly
- 60K - 85K USD a year
2022-12-22 17:46:16 UTC
MARKETING AND COMMUNICATIONS SPECIALIST
About: Mutual Group is a fast-growing, entrepreneurial financial services company serving registered investment advisors (RIAs) and advisors throughout the United States, with offices in Camarillo, CA, Casper, WY, Omaha, NE, Ft. Worth, TX, and Little Rock, AR. With over 40 years of experience, we have deep expertise in brokerage, compliance, technology, and operations, and we believe in the power of partnership. Our mission is to transform the lives of our advisor community and power them towards success, enabling them to work smarter and focus on what they love and do best. We are rooted in our company values – personal, authentic, collaborative, and knowledgeable – and these are aligned with our vision of being an aspirational B2B leader in our industry and powering a cultural shift towards truly authentic partnerships.
Description: The Marketing and Communications Specialist will report directly to the Vice President, Growth and Development and will be responsible for creating, executing, and optimizing company-wide digital marketing and communications business strategies. This position will identify and implement new and innovative tools to increase engagement in company communications encompassing targeted audiences both internally and externally.
This job requires the individual to collaborate with the Sales and Relationship Management teams and the company’s marketing agency to develop content and messages, leveraging various mediums (Digital & Print) to promote our brand and capabilities to the marketplace and our clients, vendors, and prospective clients. Additionally, this position will develop an understanding of all components of our business and clientele and become adept at reviewing and reporting on data accumulated from various sources (i.e., Surveys, CRM, Mailchimp, Google Analytics).
Minimum Responsibilities and Qualifications
Support the distribution of all weekly communications and cadence, such as new programs, services, campaigns, events, sales wins, org announcements, and others.
Promote company brand awareness via social media and other digital media outlets.
Design, implement, and administer client surveys, including collecting, maintaining, analyzing, and summarizing data and trends.
Write original content, develop highly customizable presentations, and formulate cohesive messaging to promote trust, loyalty, and engagement.
Launch & Manage “Blog” and/or Thought Leadership writing that can be leveraged across various communications platforms.
Execute Marketing and Sales Strategy by effectively managing employee, client, and marketing communications.
Proactively support developing and implementing multiple communications strategies to fulfill business goals and initiatives.
Support the company’s sales efforts by tracking click activity and strategizing new methods to increase engagement with marketing materials.
Lead Gen Management – Organization for Sales Team.
Record in Zoho and “tag” the appropriate salesperson.
Develop marketing campaigns to generate new leads and opportunities from:
o COIs (People)
Adjust strategy/communication to accommodate the target market (COIs, Clients, External, Internal).
Communicate regularly with the VP of Growth and Development to ensure optimized processes and tools.
Support the migration of Sales CRM from Practifi to Zoho.
Track open rates and employ additional tools to measure the efficacy of various communication methods.
Provide enthusiastic engagement on our advisors’ social media posts.
Modify communication methods for increased effectiveness, communicating with the VP of Growth and Development when such changes are needed.
Conceptualize and create marketing materials for our website, digital and print advertising, sales literature, email, and other content for more effective communications and greater reach.
Actively participate in all aspects of Retreat planning & execution, including communications, sponsorship development, attendee engagement, and post-retreat follow-ups and publicity.
Knowledge, Skills & Abilities Focus:
5+ years of experience in traditional and/or digital marketing or other work-related roles are required.
5+ years in communications or editorial work-related experience.
Bachelor’s degree in communications, marketing, journalism, public relations, business administration or related area, or equivalent experience.
Experience with multiple marketing mediums, including digital and social media channels.
Experience in strategic communication development, lead generation, creation, and follow-through of email marketing campaigns with result metrics reporting.
Proficiency in Microsoft SharePoint and MS Office Suite applications, including Word, Excel, PowerPoint, Outlook, and Adobe Creative Suite (Illustrator, Photoshop).
Excellent organizational, time management, and multi-tasking skills with strong attention to detail.
Excellent interpersonal, oral, and written communication skills.
Ability to lead and work within cross-functional teams to establish priorities, objectives, and deliverables.
Ability to use metrics-driven marketing data and reporting that continually boosts results.
Highly collaborative team player and brand ambassador.
Demonstrated problem-solving and decision-making skills.
$60,000 - $85,000 per year
Work Environment: We offer a flexible work environment, offering fully remote, in-office, or hybrid opportunities.
To Apply: For immediate consideration of this vacancy, please use our careers center and submit your resume and cover letter to https://jobs.polymer.co/mutual-group. Your application should include a writing sample of your work.
Mutual is a B2B company that provides consulting services, operations, technology, brokerage, and compliance solutions for registered investment advisory (RIA) firms and individual advisors. Mutual Group currently serves more than 800 financial professionals with assets under management exceeding $8.5 billion and has been continuously striving to grow in knowledge, expertise, and client care since being founded in 1982.
Investment advisory services offered through Mutual Advisors, LLC, a SEC registered investment adviser. Securities offered through Mutual Securities, Inc., member FINRA/SIPC. Mutual Advisors, LLC and Mutual Securities, Inc. (collectively “Mutual Group”) are affiliated companies.