Leland

Visit website

Head of Growth Marketing

  • Full-time
  • Bay Area or Los Angeles, CA or Salt Lake City, UT (Open to other locations)
  • Remote friendly

2022-09-13 02:17:22 UTC

Leland is a coaching marketplace where ambitious people can access live expertise to help them reach career and educational goals. We have 250+ coaches from the most selective schools and and companies in the world, including Stanford, Harvard, Google, Meta, Bain, McKinsey, and countless others.

We’re looking for a world-class Growth Marketing Manager to help us scale Leland’s marketing efforts across paid search, paid social, influencer, events, community and additional channels. If you love driving growth, building social followings, running events, and helping people reach their career and educational goals, we’d love to chat!

Responsibilities

  • Lead growth marketing efforts across the company, including setting goals/targets and run the P&L

  • Deploy a sizable budget across various marketing channels: paid search, paid social, influencer, offline, etc.

  • Lead experimentation processes along with data-driven decision-making, customer segmentation, A/B testing and funnel analysis to driver Leland to reach the next level of scale, impact and profitability.

  • Lead our Growth team in strategizing and implementing community membership growth initiatives; work cross functionally with our engineers and product designers to help grow our world-class marketplace product 

  • Build a social following across platforms like LinkedIn, TikTok, IG, and Twitter

  • Act as point contact for community questions, resources, and support

  • Contribute to our team culture by fostering an inclusive and collaborative environment 

  • Be a part of building a company from the ground up

Qualifications

  • You have 5+ years of experience in Growth, Performance, and Digital Marketing

  • Proven track record of a hyper growth user base

  • An appetite to learn about new marketing channels and move quickly as we iterate

  • Skilled with FB groups, Slack, and other social media (LinkedIn, Instagram, etc)

  • Outstanding communicator with excellent people skills, who also enjoys writing

  • Curious, and eager to learn something new every day 

  • Excited about a hybrid working model, and ready to collaborate with a distributed team (we’re in the Bay Area and Utah)

Benefits & Perks

  • Weekly meal allowance

  • Robust medical insurance (dental, vision, disability, etc)

  • Flexible PTO

  • Quarterly team offsite (our last one was in Aspen, CO)

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.

Remote restrictions

  • Must be a resident of United States