Kulfi Collective

Creative Lead | Supari Studios

  • Creative Direction
  • Full-time
  • Mumbai, IN

What are we looking for
Creative Lead
Reporting to: Senior Creative Director
Company: Supari Studios
Location: Mumbai

About Supari Studios
Supari Studios, our award-winning branded content studio, helps brands create differentiated, relatable and scalable video content properties for Gen Y & Gen Z audiences online. Over the past 10 years, we have produced over 10k minutes of content that has been viewed over 1.5b times online for some of the most ambitious brands globally such as Red Bull, Google, Netflix and Flipkart to name a few. 

We help brands engage with their audiences online by blending content with strategy, creativity and technology.

About the role

At Supari Studios, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. 

We are seeking a boundary-pushing, idea-generating, and pop-culture-loving Creative Lead to join our team of badass creatives and help us produce content that shines.
A person with a unique blend of imagination, charisma, and caffeinated energy to transform brands into epic tales that'll have the internet begging for more. 

A day in the life of an Creative Lead

  • Join forces with our Creative team to understand the brands' needs and objectives, Together develop social first creative ideas that create one of a kind content

  • Assisting in producing beautifully designed decks and providing references that are in line with the project’s objectives and requirements

  • Good understanding of all stages of the creative process, such as Ideation, scriptwriting, social media content and ideating with focused speciality in at least one of them. 

  • Ideates and writes original and iconic creative concepts in response to client briefs, objectives or goals. 

  • Sharing ideas based on the latest social media trends and deep understanding of social media inventory present (For example, when to use Insta Stories v/s When to use Insta Feeds)

  • Aware about content that works on different platforms for different formats

  • Ensure that all creative work meets high standards of quality and aligns with our clients' brand guidelines

  • Build and maintain relationships with the internal l team

  • Foster a collaborative, creative and positive work environment

What does success look like

  • Value Creation - Client

  • Quarterly Customer feedback

  • Pulses campaigns that smash - % contribution on these campaigns

  • ideas that can win on social media - Virality of the campaign

  • Quality of work:

  • Reach: Engagement, Virality - clutter breaking high end concepts, Cultural currency - culturally relevant, content that takes up space in the audience’s mind - 1 per quarter

  • Ideas per pitch that work at a 360* campaign level. 

  • Design, quality and aesthetic Pitch decks recognized for their design and conversions. 

Qualities and skill sets we would like for you to showcase

  • 3+ years of experience in a creative role, preferably within a digital advertising agency

  • A portfolio showcasing your involvement in mind-blowing work across social media platforms.

  • You're a natural-born hustler with a Growth Mindset and is able to take ownership of personal development and growth.

  • You are agile and a doer

  • You have excellent communication skills, with your can-do attitude.

  • You're proficient in design tools such as Adobe Creative Suite and Figma, and you're not afraid to use them.

  • Pushing the envelope and inviting the future of content creation by dabbling in AI Writer and AI Design Tools like Chatgpt, Runaway and more. Approaching everything as a problem solver.

  • You're always on the lookout for the latest trends and technologies in the industry because you're just that curious.

  • You’re a digital genius with an innate taste for the latest and greatest social platforms, digital technology, an instinct for snappy writing and a natural feel for what the audience wants.

More about Supari Studios and its parent company Kulfi Collective

We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?

Here is everything you need to know