Kulfi Collective

💸 Lead - Brand Partnerships | Supari Studios

  • Sales & Marketing
  • Full-time
  • Mumbai, IN

COMPANY BACKGROUND:

Supari Studios is our award-winning branded content studio at Kulfi Collective that helps brands create differentiated, relatable and scalable video content properties for Gen Y & Gen Z audiences online. Over the past 9 years, we have produced over 10k minutes of content that has been viewed over 1.3b times online for some of the most ambitious brands globally such as Red Bull, Google, Netflix and Flipkart to name a few.

We help brands engage with their audiences online by blending content with strategy, creativity and technology.

RESPONSIBILITIES:

As part of the Business Development function, the role we play for clients is more of a brand partner, and having a firm perspective and taking educated calls on what is right for the brand from a digital content lens, is a key facet of your job. 

Staying updated with best practices, understanding what storytelling works best, which formats on what platforms and why, and more importantly enabling the brand to tell the right insightful story to their consumers are just a few of the things we do. 

  • Core focus on new business development and account acquisition along with the Team Leader / BD Head

  • Work closely with the Team Leader to develop and execute sales strategies - for both outbound and inbound sales 

  • In collaboration with the creative and operations team, work on proposals for new businesses

  • Undertake in-depth research to gather key information with respect to the client

  • Build key customer relationships, identify opportunities in new areas

  • Synthesize competitive information via different sources. Undertake competitive analysis, industry analysis research 

  • Work along with the strategy team on recommendations for both the long term engagement clients (Content Studio), as well as the short term/ single project engagements (Content Production) 

  • Contribute to the analytical and creative thought process in new business development pitches

    REQUIREMENT:

    • 3-4 yrs of work experience in building pitch presentations

    • People management skills and maintaining relationships

    • Have the ability to negotiate contracts, close deals and generate revenue