Kulfi Collective

Associate - Social Media | Vitamin Stree

  • Social Media
  • Full-time
  • Mumbai, India, IN

Company Background

We are a content brand that is on a mission to reshape the narrative around gender & identity in India.

Job Responsibilities

  • Storytelling and creative writing for multimedia

  • Creating long term, social media plans in support of line of business objectives and executing them

  • Curating and creating content for Instagram, YouTube Community

  • Daily uploads on Instagram, YouTube Community

  • Assist in monitoring activity on assigned social media handles to improve engagement with the online community

  • Monitor and flag social media trends

  • Assist with digital media research and media planning

  • Work with our insights and analytics to strategise on social media campaigns & hashtag strategy

  • Ensure proper oversight of creative development

  • Facilitate communication with relevant internal and external marketing partners, media schedules, social media schedules, partner communications

  • Handle various project-oriented tasks as needed such as process improvements, calendar development and execution

  • Identify potential challenges and opportunities in the short and long term

  • Make strategic recommendations that drive engagement, reach and fan growth

  • Manage input from cross-functional teams both internal and external

  • Track key metrics against goals within the social media team

  • Obsessive attention to detail, able to flag/anticipate and communicate issues immediately. 


  • 6 - 12 months of hands-on experience handling multiple social media platforms (Instagram, Youtube Community Tab, Linkedin etc)

  • Knowledge and understanding of creative writing, video editing, and design sense.

  • Strong multitasking and time management skills, attention to detail as well as the ability to create execution-ready work.

  • Should be up-to-date with pop culture, content trends, and current affairs in India.

  • Educational background in mass media or journalism preferred.