Kulfi Collective

Head - Content Development | Keeda Media

  • Creative Direction
  • Full-time
  • Mumbai, IN
  • Remote friendly

Company Background

Keeda Media is an original content studio focussed on building original content IPs that shape culture and ignite social discourse amongst young audiences across India and the world.

Job Responsibilities

  • Spearhead the development of a slate of projects (from pitch to production) that are in line with Keeda’s content thesis and voice. 

  • Lead efforts in sourcing as well as building ideas internally to create a robust and scalable pipeline of pitch decks and series bibles across key content territories such as music, culture, gender, identity, gaming, sports and crypto.

  • Build relationships with emerging creative talent (i.e. directors, writers, researchers, producers etc) in order to source ideas and pitches in line with our organisational objectives

  • Serving as the key creative lead on all projects in pre development, development and production and ensuring alignment with Keeda’s mission

  • Work in close partnership with all internal and external stakeholders to drive projects from script to screen

  • Build, maintain and update Keeda’s filters and organisational mission through the projects we chose to pursue

  • Serve as a key contributor to the overall Keeda strategy as part of the leadership team

  • Responsible for managing, motivating, and driving other junior members of the development team

  • Liaison to other departments including Production, Finance and Legal as and when the need arises



  • Has around 8-12 yrs of work experience in content creation and/or content development of non-fiction IPs

  • An ability to successfully identify emerging creative talent, and cultivate relationships with producers, directors, writers, agents, directors, and actors

  • A strong knowledge and understanding of tone and genre of nonfiction content, of the underlying structure long form narratives, and of the emotional impact different types of stories have on Gen Y & Gen Z audiences

  • An ability to identify projects with creative and commercial potential, and use their networks and skills to transform the initial premise into a compelling property

  • An understanding of the needs of production requirement to ensure projects are delivered on time and within budget


  • Should have a curious mind and ideally consume non-fiction content across genres and formats

  • Should be interested in non-fiction content across music, culture, gender, identity, sports, gaming and crypto

  • Should understand how media businesses run and operate

  • Should be keen to adapt to a startup culture, adopting processes and tools, working with a constantly evolving landscape

Remote restrictions

  • Must be a resident of India