About Us

Kanopi is a data-driven insurtech that pushes the boundaries of how insurance is delivered. Some of the world's largest insurers come to us for reliable, flexible technology to create cover that protects and adapts to customers' changing needs.

Do you want to:

• Join a team that has a meaningful impact on how insurance reaches people?

• Own a Marketing function in a category-defining insurtech startup at a pivotal moment in its growth?

• Work at the frontier of AI-powered marketing, in a category that's reshaping financial services?

Then you should keep reading!

The role

The Marketing Manager plays a central role in driving Kanopi's growth by building and running a full-stack marketing function across brand, content, demand generation, and revenue operations. This is a hands-on, strategic role: you will own the marketing engine end-to-end, from campaign ideation and content production through to CRM administration, AI-powered automation, and event execution.

You will develop and execute marketing strategies targeting two distinct ICPs: Insurers (carriers, MGAs, brokers) and Distribution Partners (digital platforms, fintechs, marketplaces). You will be accountable for MQL generation, pipeline contribution, and brand visibility across both audiences, and will report directly to the CEO.

We're looking for a commercially minded marketer who combines strategic thinking with genuine execution capability. You are comfortable operating as a one-person or small-team function, building repeatable systems, and using AI tools as a core part of how you work.

Responsibilities

Content strategy and multi-channel execution

• Develop and execute a content and growth strategy targeting both ICPs, with clearly defined messaging pillars, weekly content cadence, and audience coexistence rules for a dual-ICP LinkedIn feed.

• Own and operate the full channel mix: LinkedIn organic and paid, email marketing (HubSpot), podcast production and distribution, YouTube, website, press and media relations, and events.

• Lead SEO, AEO (answer engine optimisation), and GEO (generative engine optimisation) strategy to maximise brand visibility across traditional search engines and AI platforms.

• Collaborate with the CEO and Sales team to develop thought leadership content that positions Kanopi as a credible voice in the insurtech and embedded finance space.

Marketing operations, CRM, and pipeline management

• Serve as the primary HubSpot CRM administrator, owning contact properties, lifecycle stages, ICP segmentation, workflow design, form and landing page creation, and bulk data operations.

• Design and maintain MQL/SQL qualification workflows with ICP-based vetting criteria, firmographic filters, job title matching, revenue thresholds, and deal association logic.

• Build and maintain an ABM account tiering framework across both ICPs with pipeline-linked prioritisation; conduct regular account plan reviews with Sales and produce account-specific content for priority targets.

• Create and manage EDM nurture sequences with measurable conversion targets, including post-event follow-up tracks, product enquiry workflows, and on-demand content drip campaigns.

• Ensure CRM hygiene, ICP classification accuracy, and marketing-to-sales handoff integrity.

Analytics and reporting

• Compile cross-channel marketing performance reports (GA4, LinkedIn, email, podcast, YouTube, events) with quarter-on-quarter analysis.

• Manage Google Analytics, Google Tag Manager, and Looker Studio dashboards.

• Track and report against quarterly OKR targets for lead generation, engagement, and pipeline contribution, presenting findings to the CEO.

Product marketing and sales enablement

• Develop ICP frameworks in collaboration with Sales and refine competitive positioning across category entry points.

• Create sales enablement materials and repeatable client launch packs.

• Translate product capabilities into commercially relevant messaging for senior insurance and fintech executives.

Brand, PR, and external relations

• Own Kanopi's brand voice system and enforce consistency across all channels and materials.

• Manage PR and media relations including press release production and distribution, trade media pitching, and media interview coordination for the CEO.

• Lead industry award submissions and manage Kanopi's presence across relevant industry bodies and associations.

Event strategy and execution

• Own end-to-end event strategy and execution for Kanopi's roundtable series, including format design (virtual and in-person), promotion, registration tracking, post-event analysis, and MQL follow-up.

• Coordinate co-hosted events, joint content, and cross-promotional activities with marketing partners and strategic accounts.

• Model sponsorship revenue for cost-neutral event execution where applicable.

AI tooling and automation

• Use and maintain AI-powered marketing tools to scale content production and operations, including custom Claude skills for brand voice enforcement, ICP analysis, and content generation.

• Design and implement agentic AI workflows with appropriate human approval gates across content production, podcast automation, lead qualification, and sales enablement document generation.

• Continuously identify opportunities to automate manual marketing processes using AI tools, workflow platforms, and CRM automation — reducing time-to-publish and increasing output quality.

Team and budget

• Operate as a player-coach within a small marketing function; build repeatable processes and documentation that enable the team to scale.

• Manage the marketing operational budget including tool subscriptions, LinkedIn advertising spend, PR distribution costs, and event budgets.

Key metrics you will own: 

• MQLs

• MQL to SQL conversion rate

• Organic and paid engagement

• EDM engagement and CTR

• AI visibility scored tracked across 10+ prompts

What We're Looking For

Experience

• 3-5+ years in B2B marketing, ideally in SaaS, fintech, or insurtech. 

• Experience marketing to enterprise buyers in financial services or insurance is strongly preferred.

• Demonstrated experience running ABM programmes with pipeline attribution.

• Proven track record producing multi-channel content (LinkedIn, email, events, long-form) in a one-person or small-team marketing function.

• Hands-on HubSpot experience including workflow automation, contact management, and marketing email execution. HubSpot certification is a plus.

• Experience managing or producing a podcast or video content series is a strong differentiator.

• Experience with PR and media relations (press releases, journalist outreach, trade media pitching) is preferred.

• Understanding of SEO fundamentals and willingness to learn AEO/GEO as the search landscape shifts toward AI-generated answers.

Skills

• Strong copywriting ability with the range to write for an executive leadership audience. You must be able to write commercially grounded, jargon-averse content.

• Strategic thinking combined with hands-on execution. You will develop the strategy and then do the work yourself.

• Proficiency with marketing analytics: GA4, LinkedIn analytics, HubSpot reporting, and the ability to compile cross-channel performance reports with actionable recommendations.

• Comfort with AI tools for content production and workflow automation. You do not need to be a developer, but you should be able to use AI assistants effectively, build simple automations, and think in terms of scalable systems.

• Event management capability: the ability to plan, promote, and execute both virtual and in-person events end-to-end.

• Awareness of SEO, AEO, and GEO as they apply to B2B content strategy. Understanding how AI platforms source and cite content is increasingly important.

• Self-directed and proactive. This is not a role where you wait for a brief. You identify the opportunity, propose the approach, and execute.

Attitude

• A self-starter you don't wait to be told what to do next.

• Highly motivated by commercial outcomes and proud of the pipeline you build.

• Comfortable with ambiguity and change: we're a startup and things evolve quickly.

• A strong work ethic and the resilience to push through long sales cycles and navigate objections.

• Collaborative: you work well within a small, tight-knit team and share learnings openly.

Why Join Us?

• Report directly to the CEO and have real influence over Kanopi's growth trajectory.

• Own a marketing function and continue to build its capability as we scale.

• Be part of a very exciting moment for the industry insurtech/fintech industries

• Truly flexible workplace focused on outcomes, not hours.

• Professional development support: time and budget to take courses, attend events, and grow.

Benefits

Things you might want to know about us:

• We offer a warm and collaborative work culture with big-time vision. Our aim is to create an environment in which everyone is included in decisions and opportunities, regardless of your role, age, or how long you've been with the company. Everyone's opinion is welcome, and we're firm believers in discussions and radical candor.

• We trust our people. This means we focus on outcomes and provide a truly flexible workplace. So if you need some time to go to the gym during quiet times, want to break up your day to look after your kids, or feel like going for a walk around that 3pm slump, it’s all fine. We have team members around the globe, so you may need to attend an early morning or early evening meeting occasionally.

• You will work alongside an experienced team who will challenge you every day (and expect you to challenge them back). 

• We’re big fans of learning new things, which is why we give you the support and professional development to help you achieve your career goals, learn and grow. We offer time and support to take courses, read books, or attend events, and we have a career development framework in place.

• We value flexible work and healthy boundaries. That’s why we support the right to disconnect. While some after-hours availability may occasionally be required to connect with out teams in different time zones, we aim to keep this to a minimum to prioritise balance.

Our Values

At Kanopi, we live by our values every day:

• Human: We treat people like people - with empathy, curiosity, and respect - whether they’re teammates, customers, partners, or end users.

• Dependable: We make sure you can always count on us, and we rely on you to do the same.

• Intentional: We act with purpose - making thoughtful decisions that stay true to our mission and lead to meaningful outcomes.

• Driven: We care deeply about what we do - always pushing ourselves to grow, improve, and reach ambitious goals.

• Impactful: We create positive change through everything we do - from the big picture to the small things that matter.

Interested in joining us? We'd love to hear from you.