Senior Digital Strategist
- Sales & Marketing
- Boston, MA
Senior Digital Strategist - (Web3 - Decentralized Cloud Storage).
Filebase's Senior Digital Strategist role is an important position, critical to the company's overall success as an early-stage startup. . We're looking for someone who can own inbound lead generation and help grow awareness and organic results on our website. This person should be a roll-up-his-or-her-sleeves kind of person, who thinks creatively and systematically about marketing, and takes pride in delivering measurable results. The ideal candidate for this position has direct, hands-on experience planning, launching, and analyzing digital paid marketing campaigns.
The ideal candidate will have prior experience with a range of digital marketing channels/platforms, including website management, landing page creation, digital paid media advertising, and a passion for copywriting. You're able to express yourself in an effective and unique way, not being afraid to tackle new challenges. You have a mindset for generating qualified leads and want to support sales efforts.
You will develop, test, and iterate on our digital content marketing strategy.
Work collaboratively with other departments to create a regular cadence of content for lead generation (ebooks, webinars, blog posts, etc)
Plan and manage a promotional calendar across all content assets to ensure a high level of activity.
Design and implement marketing plans to drive awareness, demand, funnel acceleration, and conversions.
Work with various content formats such as blogs, videos, webinars, etc.
Use iterative data-driven approaches to measure the effectiveness of paid and organic channels and to adapt and respond in real time.
Experience with SEO and digital marketing techniques.
Coordinate campaign deliverables & timelines between marketing, development & sales.
Contribute, generate, proofread, and edit content like blog posts, webinar copy, press releases, etc.
Forecast and present to senior management.
5+ years of experience in marketing, digital marketing, communications, or related field.
To succeed in this role, you will need a broad understanding of the business and marketing strategy, with expertise in translating that into an acquisition strategy and guiding your team through execution.
Knowledge of various marketing and analytics tools such as Google Analytics, CRM systems, Mailchimp, Intercom, SendGrid, and Twilio.
A strong understanding of all digital acquisition channels, including display, search, social, lead buys and content sponsorships
Critical thinking skills – determine which tactics, ideas, and objectives are right for our product and market.
Strong prioritization, organization, and project management, and verbal skills.
Public relations experience is a plus.
Experience with creating video content is a plus.
Data, Cloud, or Object Storage experience is a plus.
Interest in Web3, Blockchain, or Cloud Storage, IPFS
Positive attitude, desire to learn and cross-train with the marketing team; lots of hustle; friendly, funny, and fun to work with.
What we offer:
Competitive salary and equity.
Heavily subsidized benefits: Medical, dental and vision insurance for employees and dependents.
401k w/ employer match.
Unlimited PTO and Flexible working hours.
Opportunities to attend industry conferences (when in-person events come back!
High output, creative and passionate teammates.
Filebase is the world’s first object storage platform powered by decentralized storage networks. We unify multiple networks under a single S3-compatible API to make decentralized storage accessible and easy to use. Our edge-caching technology achieves industry-leading performance when writing and fetching data to and from decentralized networks, making them a highly-secure, geo-redundant alternative to traditional cloud storage at a fraction of the costs.
Filebase was awarded the “Most Exciting Data Storage And Sharing Project” in HackerNoon’s 2020 Noonies Awards and was a finalist in Storage Magazine’s 2019 Product of the Year Awards.
To learn more about Filebase, please visit https://filebase.com/