Marketing Manager

CALA’s mission is to power physical product creation by connecting the world through accessible, digital infrastructure. We are in search of a Marketing Manager who will be responsible for developing, implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones.

The Marketing Manager will play a crucial role in scaling CALA’s industry presence and customer base.

This role is remote, but candidates are welcome to work out of our HQ in New York, NY.

Responsibilities:

• Own CALA’s public image, ensuring it is cohesive and attractive to our target customers

• Work closely with designers to deliver and maintain high quality marketing touch points such as the CALA website, landing pages, outbound emails, decks and customer presentations.

• Coordinate with paid marketing specialists to manage customer-driving ads

• Coordinate with CALA’s PR agency on press efforts

• Own and maintain customer touchpoint maps

• Own and maintain CALA’s voice and communication guidelines

• Attend and coordinate CALA’s presence at industry trade shows

• Work with the Director of Customer Experience to maintain the ideal customer journeys.

• Work with customers to produce captivating case studies and testimonials

• Implement SEO and SEM best practices

• Create and maintain CALA’s annual marketing calendar

• Work with the Sales and Account Management teams to understand customer value.

• Own and report on customer acquisition cost metrics

• Work with the leadership team to provide market opportunity analysis

Qualifications:

• 5+ years of relevant professional experience (PR, advertising, marketing, communications preferred) in e-commerce

• Experience working with medium-large size fashion brands is preferred

• Excellent analytical skills and ability to use data to make decisions

• Excellent oral and written communication skills

• Ability to manage multiple projects and keep stakeholders informed

• Excellent reporting and analysis skills

• Proven experience developing marketing plans and campaigns

• Ability to communicate with cross functional team members

• Proficiency with online marketing and social media strategy